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Blink: The Power of Thinking Without Thinking

 
 
Blink: The Power of Thinking Without Thinking
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Blink: The Power of Thinking Without Thinking

In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.

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Product Details:
Author: Malcolm Gladwell
Paperback: 320 pages
Publisher: Back Bay Books
Publication Date: April 03, 2007
Language: English
ISBN: 0316010669
Package Length: 8.1 inches
Package Width: 5.5 inches
Package Height: 1.1 inches
Package Weight: 0.65 pounds
Average Customer Rating: based on 1095 reviews
 
 

Customer Reviews:
Average Customer Review:3.5
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5Thinking about Thinking  Nov 20, 2009
"Blink," one in a series of excellent books by Malcolm Gladwell, is one of those rare publications that actually makes you think about how you think. This concept, covered in an engaging and entertaining voice by Gladwell, may seem confusing, strange, boring, or all of the above at first glance. Rest assured -- this book is anything but boring, strange, or confusing -- it is a wonderful publication that entertains and teaches in equal measure.

With a rhetorical style akin to that conveyed by Michael Pollen in In Defense of Food: An Eater's Manifesto, Gladwell presents readers with data and hypotheses. He carefully and logically supports his conclusion(s), but does not force his perspective on his readers. Gladwell's style, rather, is one of engaging and involving the reader on a journey of learning.

For the interested reader, Gladwell offers stories and characters that engage, and ideas and perspectives that stimulate thought. This is a wonderful book that is well worth a read.

4Blink  Nov 16, 2009
This was an interesting point of view. I think it was well researched, but does not share any of the counter-point to his position.

1Neither Power nor Thinking  Nov 16, 2009
Just a long list of antedotes. Interesting for the first two seconds at best. Not useful reading.

4A Real Eye Opener  Nov 14, 2009
This book is a great read. Very engaging and thoughtful. The author provides some wonderful new insights into how we make decisions from the gut or at the blink of an eye. From this insight you can start making more intelligent decisions on how you take advantage of your instincts.

My only complaint and the reason for 4 instead of 5 stars is that the author doesn't give enough definitive advice about what we can do to better ourselves with the knowledge he provides. There are suggestions and hints but any conclusion is a little weak. Regardless, I have read this book twice and will read it again so I can continue to understand my own gut instincts and make better decisions in the blink of an eye.

If you enjoy this book, check out Emotional Intelligence. Although a little dry, Emotional Intelligence reflects some of the points made by Malcolm Gladwell in Blink.

5An easy read packed with information  Nov 13, 2009
In Blink, Malcolm Gladwell outlines numerous stories to illustrate how our brain can reach conclusions without our conscious mind realizing how we came to that answer. Demonstrating instances of experts detecting forgeries, psychologists determining whose marriages will last, and how we can learn to read people's faces, Gladwell weaves these stories together to show why our first judgement may be our best, and how detrimental it can be to try figuring out why or how we "just know". It was interesting to learn the key to good improvisational comedy, what makes a good car salesman, and how people perceive to what degree they will like a food based on the packaging. If textbooks were this interesting and well written, kids would be chomping at the bit to do their homework!

 
 
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